[ Tips ] 一分鐘使用導覽
商品編號： 9-626-060 出版日期： 2025/12/17 作者姓名： Farronato, Chiara;Dessain, Vincent;Moniz, Carlota 商品類別： Operations management 商品規格： 22p 再版日期： 2026/03/16 地域： Europe;France 產業： Financial service sector 個案年度： 2025 - 2025
商品敘述：
In January 2025, Bertrand Dumazy, CEO of Edenred, and Constance Le Bouar, EVP of Strategy, Marketing, and Transformation, met over lunch to discuss the company''s future. For decades, Edenred had been a global leader in employee benefits, largely due to the success of its flagship meal-voucher program, Ticket Restaurant. But the rapidly changing HR landscape as well as growing regulatory pressures pushed the company to diversify its product offering. In 2023, the company acquired SaaS-based employee engagement platform Reward Gateway, which allowed it to blend its traditional commission-drivel model with SaaS-based revenue. Now with two different businesses under one roof, Dumazy and Le Bouar faced a strategic dilemma: how should Edenred position and price its new unified platform to ensure adoption and long-term growth?
涵蓋領域：
Business growth;Business models;Diversification;Globalization;Investment diversification;Market positioning;Mergers and acquisitions;Operations and supply chain management;Product positioning;Revenue management;Social media;Strategy;Tax policy
相關資料：
, (9-626-713), p, by Chiara Farronato
哪些人也有訂購？