商品敘述：

Lewis Chan and Eskander Matta graduated from HBS in 1996. They experimented with how to connect factories in China, which produced cheap goods in large quantities, with e-commerce sites in the rest of the world. By 2025, they had succeeded; they scoured the Internet for data on customer habits and preferences, developed "product propositions" for hypothetical new products, ordered those products from suppliers in China, and sold them on Amazon, Target.com, Walmart.com, and more. They had documented and modularized the process to the degree that when artificial intelligence (AI) developed enough, they thought they could automate many of the steps in their process, perhaps offering factories a platform service to manage the ideation-to-sales process by themselves. But their current business was already doing well; was transitioning to a platform worth it, or should they continue expanding their product lines under their current model?

涵蓋領域：

AI and machine learning;Business growth;Business models;Change management;Customer lifetime value;Digital transformation;Entrepreneurial business strategy;Geographic analysis;Global strategy;IT infrastructure;Operations and supply chain management;Organizational values;Strategy;Supply chain management

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