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商品編號： 9-625-004 出版日期： 2024/09/25 作者姓名： Toffel, Michael W.;Pucker, Ken;Straaberg, Stacy 商品類別： Other 商品規格： 7p 再版日期： 地域： California;United States 產業： Apparel accessories;Apparel industry 個案年度： 2021 - 2024
商品敘述：
The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds'' product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering, mounting losses, decreasing share price, and the release of a strategic transformation plan. It also covers co-founders Tim Brown''s and Joey Zwillinger''s transition out of the co-CEO role.
涵蓋領域：
Climate change;Environmental sustainability;Innovation;Product development;Strategy;Supply chain management
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