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商品編號： 9-624-004 出版日期： 2023/07/06 作者姓名： Buell, Ryan W.;Fulmer, William E. 商品類別： Operations management 商品規格： 25p 再版日期： 2025/04/01 地域： 產業： Business services sector 個案年度： -
商品敘述：
In the height of its success, Bugs Burger Bug Killers (BBBK; Burger has a soft ''g'' - it rhymes with merger) was the largest independent extermination company in America, growing at more than 20% per year. BBBK built its business on the promise of pest eradication, rather than the industry-standard promise of pest control. Set in 1985, this case is based on a manuscript about BBBK written by Professor William Fulmer in the early 1990s. This version has been revised to include archival documentation provided by the company.
涵蓋領域：
Business growth;Business models;Operations and supply chain management
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