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商品編號: 9-623-011 出版日期: 2022/11/22 作者姓名: Toffel, Michael W.;Mehta, Sarah 商品類別: Other 商品規格: 8p 再版日期: 2023/03/02 地域: California;United States 產業: Information technology industry 個案年度: 2019 - 2022
商品敘述:
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.
涵蓋領域:
Advertising;Branding;Business law and ethics;Corporate social responsibility;Government policy and regulation;Inventions;Marketing communications;Marketing strategy;Social and global issues;Social media
相關資料:
, (9-623-012), p, by Michael W. Toffel, Sarah Mehta
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