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商品編號： 9-623-004 出版日期： 2022/07/08 作者姓名： Toffel, Michael W.;Serafeim, George;Gino, Francesca;van Sice, Stephanie;Quinn, Tom 商品類別： Other 商品規格： 10p 再版日期： 地域： California;Fiji 產業： Apparel accessories;Beverage industry;Food industry 個案年度： 2006 - 2010
商品敘述：
In the midst of increasing press scrutiny of the bottled water industry''s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go "carbon negative." The company said that not only would they offset or mitigate all of their carbon emissions, but would go further, making every purchase of their hip, luxury bottles a net benefit for the environment. The unusual methodology they used to calculate their environmental benefit drew skepticism, and FIJI executives needed to evaluate how to move forward with their sustainability agenda.
涵蓋領域：
Branding;Business and government relations;Corporate social responsibility;Corporate strategy;Environmental sustainability;Incubators;Market demographics;Negotiation strategies;Operations strategy;Social Security;Strategy;Strategy execution;Supply chain management
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