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商品編號： 9-620-040 出版日期： 2019/09/23 作者姓名： Zhu, Feng;Palepu, Krishna G.;Yining Cao, Bonnie;Lau, Dawn 商品類別： Operations management 商品規格： 31p 再版日期： 2019/11/01 地域： China 產業： Retail trade 個案年度： 2019 - 2019
商品敘述：
Founded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China''s fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams, and purchase together at discounted prices. The company''s rapid development helped it debut on the Nasdaq in July 2018, only three years after its inception. The fast growth was partly boosted by PDD''s heavy investment in marketing and branding, such as through coupons and promotions. How should the company make its competitive advantages more sustainable? Could its business model be replicated outside China?
涵蓋領域：
Disruptive innovation;Emerging markets;Growth strategy;Operations and supply chain management;Technology and analytics;Personal growth and transformation
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