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> JD: Envisioning the Future of Retail (A)

商品編號: 9-618-051
出版日期: 2018/04/09
作者姓名:
Zhu, Feng;Sun, Shirley
商品類別: Operations management
商品規格: 23p

再版日期: 2019/11/25
地域:
產業:
個案年度: -  

 


商品敘述:

JD, China''s second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company''s growth strategies. The landscape of China''s e-commerce market had changed drastically in recent years. The growth in the e-commerce market had declined significantly. Furthermore, the advancement of AI and big data was turning shopping into a boundaryless experience-consumers could purchase products tailored to their preferences anywhere and anytime. Finally, JD''s rival, Alibaba, had made rapid moves to improve its logistics capabilities and expanded aggressively in the offline market. Liu must decide how JD should compete and how to expand the company''s offline strategy.


涵蓋領域:

Operations & processes


相關資料:

Case Teaching Note, (5-620-051), 29p, by Feng Zhu, Shirley Sun