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商品編號： 9-618-047 出版日期： 2018/04/30 作者姓名： Thomke, Stefan;Corsi, Elena;Nimgade, Ashok 商品類別： General management 商品規格： 26p 再版日期： 地域： 產業： Automotive industry 個案年度： 2017 - 2017
商品敘述：
Ferrari is among the world''s most powerful brands but how the company operates has remained mysterious. The case reveals the inner workings of the company - the Ferrari Way - from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari''s strategy is its response to disruptive changes in the automotive industry and their impact on the company''s products and brand.
涵蓋領域：
Business growth;Innovation;Operations strategy;Product development;Technology adoption lifecycle;Brand management;Predictive analytics
相關資料：
Case Teaching Note, (5-621-020), 10p, by Stefan Thomke
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