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> ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (B)

商品編號: 9-618-046
出版日期: 2018/03/19
作者姓名:
Zhu, Feng;Chen, Weiru;Sun, Shirley
商品類別: Other
商品規格: 3p

再版日期: 2019/10/10
地域: China
產業: Technology
個案年度: 2006 -  2017

 


商品敘述:

ZBJ.com (ZBJ), an online platform that connects knowledge workers to small and medium-sized enterprises, is China''s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15 million by 2017. During the company''s 11-year history, ZBJ had launched ten transformation campaigns to overcome various challenges by changing its products, operations, and business model. For example, it encountered winner-takes-all competition, disintermediation (when service providers and clients took transactions off the platform to avoid the platform''s 20% commission fees), the rise of fake transactions, member management issues, and difficulties in delivering satisfactory services to large enterprises. Zhu must decide how to use the next campaign to address challenges that had emerged since the last campaign and how ZBJ should expand globally.


涵蓋領域:

Disintermediation;Globalization strategies;Information systems;Information technology;Operations & processes;Outsourcing;Platforms;Strategy


相關資料:

Case Teaching Note, (5-619-048), 24p, by Feng Zhu, Margaret Vo