[ Tips ] 一分鐘使用導覽
商品編號： 9-618-017 出版日期： 2017/09/27 作者姓名： Farronato, Chiara;Pisano, Gary P. 商品類別： Operations management 商品規格： 30p 再版日期： 2018/11/15 地域： 產業： Accommodations 個案年度： -
商品敘述：
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of on-line travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the previous decade the growing ubiquity of internet-based commerce had facilitated the rise of technology platforms such as Expedia and Airbnb. The case enables students to explore the forces that might lead to industry transformation and the appropriate response strategies of a large incumbent.
涵蓋領域：
Business growth;Competitive forces;Competitive strategy;Information systems;Operations strategy
相關資料：
Case Teaching Note, (5-620-131), 22p, by Chiara Farronato;Video Short, (7689), 0p, by Chiara Farronato, Gary P. Pisano
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