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商品編號： 9-615-C02 出版日期： 作者姓名： Karim R. Lakhani, James Weber, Christine Snively 商品類別： Other 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google?
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