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商品編號： 9-615-027 出版日期： 2014/09/03 作者姓名： Herzlinger, Regina E.;Huckman, Robert S.;Lesser, Jenny 商品類別： General management 商品規格： 29p 再版日期： 2016/03/10 地域： 產業： Healthcare service industry 個案年度： -
商品敘述：
Describes the challenges facing Dr. John Noseworthy, President and CEO, in implementing a long-term strategy for the growth of the Mayo Clinic-a leading academic medical center with a reputation for excellence in tertiary and quaternary health care. The case highlights the concurrent forces of regional and national competition and federal health care reform as factors complicating the plans of Mayo Clinic to grow through several channels. Students must ultimately decide whether Mayo Clinic should focus its future growth on its current areas of expertise (regional provision of integrated medical care and international provision of tertiary and quaternary care), new opportunities in a broader range of services and treatment channels (e.g., telemedicine, mobile health, enterprise learning and training for other health care systems), or some combination of these opportunities.
涵蓋領域：
Growth strategy;Business expansion;Public health services;Health care and treatment
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