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商品編號： 9-614-023 出版日期： 2013/09/09 作者姓名： Shih, Willy;Chai, Sen 商品類別： Other 商品規格： 17p 再版日期： 地域： Europe;Taiwan;United States;Asia 產業： Mobile phones;Business consulting services;Internet services;Cellular telephones;Apparel accessories;Computer services;Telecommunications 個案年度： 2008 - 2013
商品敘述：
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple''s iPad made clear the need to transition his company to a new cloud-computing era. But the company''s roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams. The case examines the ASUS''s efforts to get into the smartphone business, leveraging experimentation it has done in tablets and a range of hybrid devices. Will its experimentation and recombination of features lead it to market success, or simply confuse consumers?
涵蓋領域：
Commercialization;Patents;Inventions;IT asset disposal;Incubators;Social Security;Information technology;Execution;Community development;Technology;Innovation;Advertising strategy;Revenue growth;Strategy formulation;Disruptive innovation;Communication;Growth strategy;CAD;Netiquette;Collaborative innovation;Competitive strategy;Groupware;Smartphones;Cross-functional management;Internet
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