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商品編號： 9-614-022 出版日期： 2014/01/02 作者姓名： Lakhani, Karim R.;Weber, James;Snively, Christine 商品類別： Operations management 商品規格： 30p 再版日期： 2015/03/09 地域： 產業： 個案年度： 2010 - 2012
商品敘述：
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google''s core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google?
涵蓋領域：
Digital transformation;Business expansion;Market entry
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