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> The LEGO Group: Publish or Protect?

商品編號： 9-613-079
出版日期： 2013/02/15
作者姓名：
Shih, Willy;Chai, Sen
商品類別： Operations management
商品規格： 16p

再版日期： 2015/03/30
地域： Europe;Denmark
產業： Injection molds;Retail trade;Plastics;Manufacturing;Technology;Machinery;Property management;Information technology consulting services;Toys;Real estate, rental & leasing;Consulting services
個案年度： 2012 -  2013

 


商品敘述：

Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors'' ability to benefit from LEGO Group''s R&D investments or alternately interfere with its freedom to operate.


涵蓋領域：

Adoption;Production;Machinery;Patents;Operations and processes;Manufacturing;Technology adoption lifecycle;Technology;Corporate strategy;Trend analysis;Platforms;Products;Knowledge management;Engineering;Strategy;Intellectual property;Asset management;Information systems;Business analysis;Marketing


相關資料：

Case Teaching Note, (5-613-097), 24p, by Willy Shih

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