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商品編號： 9-610-C04 出版日期： 2007/05/31 作者姓名： Willy Shih;Stephen P. Kaufman;David Spinola 商品類別： Competitive strategy 商品規格： 15p 再版日期： 2009/04/27 地域： 產業： 個案年度： 1997 - 2007
商品敘述：
Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a business model and an operational strategy that were highly disruptive to retail video rental chains. The combination of a large national inventory, a recommendation system that drove viewership across the broad catalog, and a large customer base made Netflix a force to be reckoned with, especially as a distribution channel for lower-profile and independent films. Blockbuster, the nation's largest retail video rental firm, was initially slow to respond, but ultimately rolled out a hybrid retail/online response in the form of Blockbuster Online. Aggressive pricing pulled in subscribers, but at a price to both it and Netflix. But a new challenge was on the horizon: video-on-demand. How should Netflix respond?
涵蓋領域：
Competitive strategy;Customer feedback;Disruptive innovation;Operations management;Strategy formulation;Technological change;Technological planningzitromax o augmentin dskibsfart.site zitromax bivirkninger
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