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商品編號: 9-610-065 出版日期: 2010/03/08 作者姓名: Christensen, Clayton M.;Donovan, Tara 商品類別: General management 商品規格: 4p 再版日期: 2010/05/24 地域: California 產業: Securities and investment banking 個案年度: 2004 -
商品敘述:
Bill Hambrecht faces a dilemma: should he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he try to work with those companies on lower profile financing activities like secondary offerings? Or perhaps he should work with companies that are too small to attract the attention of the big investment banks, who really don''t like the whole Dutch auction idea. The case offers a very different setting to apply the theory of disruptive innovation, yet one in an industry that might be quite familiar to many students.
涵蓋領域:
Disruptive innovation;Financial markets;IPOs;Securities trading
相關資料:
, (9-610-066), 10p, by Willy Shih;, (8763), p, by Willy Shih
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