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商品編號： 9-609-026 出版日期： 2008/08/25 作者姓名： Shih, Willy;Chien, Chen-Fu;Chen, Ting-Chen;Shih, Chintay 商品類別： General management 商品規格： 16p 再版日期： 地域： Taiwan 產業： Semiconductors 個案年度： 1999 - 2008
商品敘述：
To maximize their effectiveness, color cases should be printed in color. Ardentec Corporation is a specialist in "wafer probing," a highly specialized niche sandwiched between the "front-end" and the "back-end" of semiconductor manufacturing. Because the semiconductor industry uses modular processes and has standard containers for the interchange of work-in-progress, it has evolved to a highly horizontal structure where specialists like Ardentec can carve out unique market opportunities that are less attractive to integrated manufacturers. The company has grown rapidly, but as it starts to occupy a significant percentage of the total available market, its founders are faced with the challenge of how to maintain growth. Do they vertically integrate more into the back-end, or should they try to do acquisitions in adjacent markets? The case is intended to be used in conjunction with the Technical Note, "Horizontal Specialization and Modularity in the Semiconductor Industry" (608-001).
涵蓋領域：
Industry structure;Modularity;Strategy
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