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商品編號： 9-606-041 出版日期： 2005/09/21 作者姓名： Frei, Frances X.;Edmondson, Amy C.;Weber, James;Sherman, Eliot 商品類別： Service management 商品規格： 30p 再版日期： 2006/01/09 地域： 產業： Restaurants and food service industry;Retail trade 個案年度： 1997 - 2005
商品敘述：
Used in the second module of a Harvard Business School course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Describes the successful turnaround of the restaurant company Yum! Brands after its spin off from PepsiCo and covers how the company''s leadership planned and executed on virtually every dimension of the employee experience. The main dilemma centers on what the company should do in terms of multibranding--housing two brands in one physical location.
涵蓋領域：
Branding;Business expansion;International business;Operations strategy;Service management;Employee experience
相關資料：
Case Teaching Note, (5-606-108), 22p, by Frances X. Frei, Amy C. Edmondson
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