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商品編號： 9-605-029 出版日期： 2004/08/25 作者姓名： McAfee, Andrew 商品類別： Operations management 商品規格： 15p 再版日期： 2005/04/14 地域： Japan 產業： Telecommunications;Transportation 個案年度： 2004 - 2004
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. MK Taxi Tokyo has developed a system to allow customers to use their mobile phones to find and contact the cab closest to them, bypassing the dispatch center. The system, called the Private Chauffeur Service (PCS), makes use of NTT''s i-mode service, which essentially turns mobile phones into small Internet terminals. MK worked with NTT to develop an application that physically locates each PCS caller, determines the closest cab, and automatically connects the customer with the cab''s driver for a voice call. At the time of the case, Maasaki Aoki, the head of MK Tokyo, wonders how best to expand and enhance the PCS service.
涵蓋領域：
Entrepreneurship;Employee training;Information technology;Internet;Customer service
相關資料：
Video Short, (6509), 0p, by Andrew McAfee
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