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商品編號： 9-605-025 出版日期： 2004/08/17 作者姓名： MacCormack, Alan;Herman, Kerry 商品類別： Operations management 商品規格： 21p 再版日期： 地域： 產業： Software publishing 個案年度： 2000 - 2000
商品敘述：
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Set in the summer of 2000, following the unveiling of Microsoft''s .NET initiative to the public. Three of the key figures in .NET''s development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges they face include the retirement of a key executive sponsor and the need to make major changes across many of Microsoft''s core products. The protagonists must come up with a process and an organizational structure to keep the initiative moving forward.
涵蓋領域：
Entrepreneurship;Innovation;Change management;Operations management;Organizational structure;Project management;Product lines;Information technology;Internet;Applications;Disruptive innovation
相關資料：
Video Short, (6520), 4p, by Alan MacCormack
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