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商品編號： 9-603-022 出版日期： 2002/09/17 作者姓名： Thomke, Stefan;Nimgade, Ashok 商品類別： Operations management 商品規格： 21p 再版日期： 2002/10/28 地域： United States 產業： Banking and investment industry 個案年度： 2002 - 2002
商品敘述：
Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as sites for testing new ideas and concepts. Focuses on: 1) how learning from experimentation can be maximized; 2) incentive and reward systems that motivate employees to experiment in "life" environments; and 3) the challenges of managing innovation in an industry that eschews risks, failure, and change.
涵蓋領域：
Innovation;Product development;Organizational change;Service management;Operations strategy;Risk management
相關資料：
, (9-603-086), 16p, by Stefan Thomke
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