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商品編號： 9-601-065 出版日期： 2001/04/10 作者姓名： Leonard, Dorothy;Kind, Liz 商品類別： Entrepreneurship 商品規格： 23p 再版日期： 2001/07/11 地域： California 產業： Software publishing 個案年度： 1999 - 1999
商品敘述：
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic''s mentoring by a key angel investor. It leaves open the question of whether this decision is wise or whether Rozic should go back to the enterprise business, now that venture capital funding preferences have shifted once again.
涵蓋領域：
Entrepreneurship;Angel financing;Entrepreneurial management;Innovation;Product development;Strategy formulation;Applications;Small & medium-sized enterprises
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