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商品編號： 9-601-035 出版日期： 2001/03/26 作者姓名： McAfee, Andrew;Ashiya, Mona 商品類別： Operations management 商品規格： 18p 再版日期： 2003/03/13 地域： Massachusetts 產業： Internet service providers;Software development industry 個案年度： 2001 - 2001
商品敘述：
Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will pay for the software that will benefit others, making Syncra''s products a questionable investment. Syncra must find effective ways to address this concern during the sales process. In addition, the company must decide how to best position its products for the marketplace, where they can potentially add great value.
涵蓋領域：
Web and mobile applications;Supply chain management;Economic forecasting;Information systems;Production planning;IT management;Internet;Product positioning
相關資料：
Case Teaching Note, (5-602-051), 20p, by Andrew McAfee, Sarah MacGregor
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