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商品編號： 9-598-091 出版日期： 1998/02/13 作者姓名： Rangan, V. Kasturi;Bell, Marie 商品類別： Marketing 商品規格： 31p 再版日期： 1998/05/29 地域： United States 產業： Pharmaceutical industry 個案年度： 1997 - 1997
商品敘述：
Records the analyses and actions taken by Merck Pharmaceuticals in its acquisition of Medco, a channel intermediary (called "pharmacy benefit manager"). While many of its competitors seem to be faring poorly, Merck seems to have managed the Medco integration superbly.
涵蓋領域：
Vertical integration;Mergers and acquisitions;Marketing channels;Product distribution;Marketing strategy
相關資料：
Case Teaching Note, (5-598-147), 7p, by Marie Bell
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