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商品編號： 9-596-058 出版日期： 1995/10/17 作者姓名： Narayandas, Das;Rangan, V. Kasturi 商品類別： Marketing 商品規格： 23p 再版日期： 1996/09/25 地域： 產業： Mobile devices and personal computers 個案年度： 1978 - 1994
商品敘述：
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the product markets it needs to serve in order to sustain its growth profitably into the future.
涵蓋領域：
Advertising media;Marketing strategy
相關資料：
Case Teaching Note, (5-596-098), 19p, by Das Narayandas
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