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商品編號： 9-592-095 出版日期： 1992/05/13 作者姓名： Shapiro, Benson P.;Moriarty, Rowland T., Jr.;Cline, Craig E. 商品類別： Marketing 商品規格： 16p 再版日期： 1992/11/02 地域： United States 產業： Chemical manufacturing 個案年度： 1991 - 1991
商品敘述：
Concerns the selection and scheduling of orders by a small industrial titanium fabricator that in recent months has been plagued by poor deliveries and a lack of capacity. Four orders are offered, from which the student must select one. Each order represents different order-mix/customer situation issues. The case forces the student to choose among the four orders, given conflicting estimates of capacity available, other business likely to come along, and the requirements of each order. A rewritten version of an earlier case.
涵蓋領域：
Negotiation strategies;Operations strategy;Pricing strategy;Production;Target markets
相關資料：
Case Teaching Note, (5-593-006), 20p, by Benson P. Shapiro
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