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商品編號： 9-592-035 出版日期： 1991/10/31 作者姓名： Salmon, Walter J.;Wylie, David 商品類別： Marketing 商品規格： 31p 再版日期： 1995/10/06 地域： United States 產業： Agriculture sector 個案年度： 1991 - 1991
商品敘述：
Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been distributed, bypassing three layers of distribution, and providing very fresh flowers directly from the growers to consumers. Frames the question of how this start-up venture should grow.
涵蓋領域：
Product distribution;Information systems;IT management
相關資料：
, (9-592-509), 0p, by KGO TV;, (9-596-116), 10p, by Judith Maas, Walter J. Salmon;, (XLS234), 0p, by David Wylie
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