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商品編號： 9-579-040 出版日期： 1978/11/01 作者姓名： Lovelock, Christopher H. 商品類別： Marketing 商品規格： 14p 再版日期： 1982/06/01 地域： Tennessee 產業： Shipping industry 個案年度： 1976 - 1976
商品敘述：
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak," an overnight document delivery service with presently limited sales. Emphasizes product line policy and market analysis.
涵蓋領域：
Advertising media;Communication strategy;Market analysis;Market segmentation;Product launches;Product lines
相關資料：
, (9-581-020), 10p, by Christopher H. Lovelock
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