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商品編號： 9-575-072 出版日期： 1975/01/01 作者姓名： Clarke, Darrel G.;Wise, Randall E. 商品類別： Marketing 商品規格： 11p 再版日期： 2009/04/14 地域： 產業： 個案年度： 1974 - 1974
商品敘述：
A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program. Software for this case is available (9-588-539).
涵蓋領域：
Market entry;Pricing strategy;Product launches;Sales
相關資料：
, (9-577-161), 10p, by Christopher H. Lovelock;, (XLS227), 0p, by Randall E. Wise
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