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商品編號： 9-526-033 出版日期： 2026/04/29 作者姓名： Ascarza, Eva;Huang, Ta-Wei David 商品類別： Marketing 商品規格： 9p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
This case explores how a fast-growing startup can achieve sustainable growth while maintaining viable unit economics. Through the example of FooSpace-an IoT-enabled smart fridge network offering ready-to-eat meals-the case examines the tension between expansion and profitability as operational complexity, discounting, and waste increase with scale. As FooSpace''s consumer (B2C) model shows signs of margin deterioration, the case challenges students to evaluate alternative business models, including Marketplace-as-a-Service (MaaS) and Employee-Benefit-as-a-Service (EBaaS). Each option entails different trade-offs in risk allocation, demand predictability, capital intensity, and scalability. The case invites students to assess whether growth is truly value-creating and to determine which strategic path offers the most sustainable economic engine.
涵蓋領域：
Entrepreneurship;Marketing;Operations and supply chain management
相關資料：
, (9-526-034), p, by Eva Ascarza, Ta-Wei David Huang;, (9-526-709), p, by Eva Ascarza, Ta-Wei David Huang
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