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商品編號： 9-525-026 出版日期： 2025/01/07 作者姓名： Elberse, Anita;Pasquin, Juan;Pasquin, Inigo 商品類別： General management 商品規格： 28p 再版日期： 地域： 產業： Media, entertainment, and professional sports;Professional sports industry 個案年度： 2024 - 2024
商品敘述：
On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title-more than double the tally of the nearest competitor. Under Florentino Perez''s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has found success off the field, with its revenues outpacing those of any other soccer club in the world. However, significant challenges are looming, prompting Real Madrid to shift its player acquisition strategy by betting more on relatively young players, to grow its revenues through a 1-billion euro renovation of Real Madrid''s home stadium, and to push for structural change-advocating for a model in which clubs have greater control over how European competitions are run, media rights are managed, and revenues are distributed. Is Real Madrid well positioned to maintain its competitive position on and off the field?
涵蓋領域：
Marketing;Strategy;Talent management
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