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商品編號： 9-521-020 出版日期： 2020/09/25 作者姓名： Israeli, Ayelet;Ascarza, Eva 商品類別： Marketing 商品規格： 9p 再版日期： 2022/07/05 地域： United States 產業： Apparel accessories;E-commerce industry;Retail trade 個案年度： -
商品敘述：
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P''s of marketing - promotion, price, place and product-characterizing the marketing decision that generates the bias and highlighting the consequences of such a bias. Then, it explains the potential causes of algorithmic bias and offers some solutions to mitigate or reduce this bias.
涵蓋領域：
Advertising;Big data;Customer relationship management;Data management;Decision making;Workplace discrimination;Career advancement;Business ethics;Market segmentation;Gender;Information systems;Marketing communications;Pricing strategy;Privacy and confidentiality
相關資料：
Case Teaching Note, (5-521-035), 10p, by Ayelet Israeli, Eva Ascarza
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