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商品編號： 9-521-011 出版日期： 2020/08/06 作者姓名： Gupta, Sunil;Lal, Rajiv;Hull, Olivia 商品類別： Service management 商品規格： 25p 再版日期： 2020/09/29 地域： Ohio 產業： Beauty and personal care 個案年度： 2017 - 2017
商品敘述：
By October 2017, Procter & Gamble''s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay''s competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ages.
涵蓋領域：
Advertising campaigns;Advertising media;Branding;Competitive advantage;Market demographics;Marketing channels;Marketing strategy;Personal growth and transformation;Social marketing
相關資料：
, (9-521-040), 11p, by Rajiv Lal, Sunil Gupta, Olivia Hull;, (9-521-723), 0p, by Sunil Gupta, Rajiv Lal, Ruth Page
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