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商品編號： 9-521-002 出版日期： 2020/08/21 作者姓名： Gupta, Sunil;Lal, Rajiv;Hull, Olivia 商品類別： Service management 商品規格： 12p 再版日期： 2021/01/05 地域： Ohio;United States 產業： Beauty and personal care 個案年度： 2017 - 2017
商品敘述：
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble''s skincare brand Olay took to reverse several years of declining sales.
涵蓋領域：
Advertising;Advertising campaigns;Brand management;Branding;Competitive advantage;Competitive strategy;Market demographics;Marketing channels;Marketing strategy;Social marketing
相關資料：
Case Teaching Note, (5-521-040), 11p, by Rajiv Lal, Sunil Gupta, Olivia Hull;, (9-521-723), 0p, by Sunil Gupta, Rajiv Lal, Ruth Page
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