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商品編號: 9-520-131 出版日期: 2020/06/23 作者姓名: Elberse, Anita 商品類別: General management 商品規格: 26p 再版日期: 2022/04/12 地域: Europe 產業: Human resource services;Professional sports industry 個案年度: 2019 -
商品敘述:
In July 2019, AFC Ajax''s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer-that of Matthijs de Ligt, only 19 years old but already one of the sports world''s brightest stars, from AFC Ajax to Italian powerhouse Juventus FC for a 75 million fee. A few months earlier, Ajax had sold another young star, Frenkie de Jong, to Spanish champions FC Barcelona for a record 86 million. Once Europe''s most feared team, Ajax had lost its prominence to teams from Europe''s bigger leagues since the mid 1990s but gained a stellar reputation as a feeder of young talent to clubs in those leagues. Now, just as Ajax seemingly was making its way back to the highest echelons of European soccer-in the 2018-2019 season, Ajax managed to advance to the semifinal of the Champions League, Europe''s most elite club competition-the club would lose two players who played a crucial role in its comeback. Did van der Sar have the right strategy to find long-term success? Could Ajax continue to develop soccer''s next superstars-all while challenging Europe''s elite clubs?
涵蓋領域:
Competitive advantage;Corporate strategy;Globalization;Talent management
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