商品敘述：

Bang Si-Hyuk (''Hitman Bang'') is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ''K-pop'' band that has found unparalleled success around the globe-a remarkable feat given that most of their songs are in Korean. It is March 1, 2020. With its latest album, the band has now scored its fourth chart-topping album in the U.S. in less than two years. The band''s popularity has been extremely lucrative: by some estimates, the BTS ecosystem accounts for a staggering $4.9 billion of South Korea''s GDP. While K-pop has been dominated by three large companies-SM, YG, and JYP-since the mid-1990s, BTS Bang arguably has created a K-pop phenomenon that is more global than any act the ''big three'' have ever overseen. And whereas K-pop is traditionally associated with long-term, exclusive contracts between companies and their acts that pay the talent relatively modestly and give them little control, Bang seeks to foster a more balanced relationship with his superstar act. Is BTS well-positioned to sustain its success? Can Big Hit replicate that success with the select few other acts in its portfolio? And what does that say about the future of K-pop, and the manner in which music companies will manage the relationships with their talent?

涵蓋領域：

Economics;Globalization;Labor;Strategy;Talent management

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