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商品編號： 9-520-026 出版日期： 2020/06/03 作者姓名： Bell, David E.;Lal, Rajiv;Hull, Olivia 商品類別： Marketing 商品規格： 27p 再版日期： 地域： United States 產業： Computers & electronics;Human resources;Telecommunications;Web services 個案年度： 2019 - 2019
商品敘述：
In the fall of 2019, Sprint''s Chief Digital Officer Rob Roy reflected on the telecom''s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions in-house to enhance the company''s ability to respond to the market in real-time. Early results suggested the plan was working, but Sprint continued to face fierce competition from its rivals. Sprint''s subscriber losses mounted as it attempted to merge with T-Mobile. Could digital marketing stem the losses and win consumers'' hearts?
涵蓋領域：
Advertising;Marketing;Marketing strategy;Sales;Social marketing;Talent management;Transformations
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