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> Othellonia: Growing a Mobile Game

商品編號: 9-520-016
出版日期: 2019/09/10
作者姓名:
Ascarza, Eva;Amano, Tomomichi;Gupta, Sunil
商品類別: Marketing
商品規格: 20p

再版日期: 2020/06/25
地域: Japan
產業: Video game industry;Mobile devices and personal computers
個案年度: -  

 


商品敘述:

In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.


涵蓋領域:

Mergers and acquisitions;Customer relationship management;Customer retention;Growth strategy;Marketing strategy


相關資料:

Case Teaching Note, (5-520-041), 24p, by Eva Ascarza, Tomomichi Amano, Sunil Gupta;
Spreadsheet Supplement, (9-520-056), 17p, by Eva Ascarza, Tomomichi Amano, Sunil Gupta;
Spreadsheet Supplement, (9-520-710), 0p, by Eva Ascarza, Tomomichi Amano, Sunil Gupta