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商品編號: 9-520-016 出版日期: 2019/09/10 作者姓名: Ascarza, Eva;Amano, Tomomichi;Gupta, Sunil 商品類別: Marketing 商品規格: 20p 再版日期: 2020/06/25 地域: Japan 產業: Video game industry;Mobile devices and personal computers 個案年度: -
商品敘述:
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization.
涵蓋領域:
Mergers and acquisitions;Customer relationship management;Customer retention;Growth strategy;Marketing strategy
相關資料:
Case Teaching Note, (5-520-041), 24p, by Eva Ascarza, Tomomichi Amano, Sunil Gupta;Spreadsheet Supplement, (9-520-056), 17p, by Eva Ascarza, Tomomichi Amano, Sunil Gupta;Spreadsheet Supplement, (9-520-710), 0p, by Eva Ascarza, Tomomichi Amano, Sunil Gupta
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