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商品編號： 9-514-C37 出版日期： 2014/01/16 作者姓名： Jose B. Alvarez;Damien P. McLoughlin;Mary Shelman 商品類別： Marketing 商品規格： 32p 再版日期： 地域： United Kingdom 產業： Agribusiness;Beverages;Food;Food services;Retail trade 個案年度： 2010 - 2013
商品敘述：
To maximize their effectiveness, color cases should be printed in color. In 2010, the world's third largest retailer created a new centralized sourcing department for fresh food and store-brand grocery products in response to changes in global supply and to better meet the needs of a new multi-channel retail environment. The case, set in late 2013, covers the development of Tesco Group Food and identifies future opportunities and challenges.
涵蓋領域：
Marketing;Supply chain management;Sustainability
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