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商品編號： 9-514-C36 出版日期： 2013/01/04 作者姓名： David E. Bell;Mary Shelman 商品類別： Competitive strategy 商品規格： 33p 再版日期： 2013/04/05 地域： China 產業： Agribusiness 個案年度： 2012 - 2012
商品敘述：
To maximize their effectiveness, color cases should be printed in color. OSI, one of the world's largest suppliers of processed meats to McDonald's and other QSRs, was in the middle of a $400M expansion in China that included backward integration into poultry production. However, its current customers took only a portion of each bird produced and OSI had to develop a go-to-market strategy for the rest. The case describes the opportunities and challenges of operating in China and raises questions involving vertical integration, competitive positioning, corporate strategy, organizational design, marketing and branding, and the management of business and political risk.
涵蓋領域：
Agricultural cooperatives;Corporate strategy;Design;Distribution;Distribution channels;Integration planning;Organizational culture;Organizational design;Strategic positioning;Strategy;Vertical integration
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