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商品編號: 9-514-C27 出版日期: 2010/08/11 作者姓名: John A. Quelch 商品類別: Marketing 商品規格: 21p 再版日期: 2010/11/05 地域: United Kingdom;United States 產業: Retail trade 個案年度: 2010 -
商品敘述:
To maximize their effectiveness, color cases should be printed in color. Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S.A.
涵蓋領域:
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