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商品編號： 9-514-050 出版日期： 2013/11/07 作者姓名： Quelch, John A.;Rodriguez, Margaret 商品類別： Marketing 商品規格： 4p 再版日期： 2015/09/08 地域： China;United Kingdom;United States 產業： Apparel accessories;Healthcare sector;Healthcare service industry;Insurance industry;Pharmaceutical industry 個案年度： 2013 - 2013
商品敘述：
In 2013, Chinese investigators detained four GSK employees for allegedly bribing health care staff to sell GSK pharmaceuticals. A month later, GSK''s Asia Pacific regional president, Abbas Hussain, said the company would help identify corrupt practices. Two days later, GSK''s CEO, Andrew Witty, called the allegations ""shameful"" and said the company would use the opportunity to ""make changes.
涵蓋領域：
Advertising strategy;Business and government relations;Business ethics;Cause marketing;Corporate social responsibility;Corporate strategy;Health and behavioral science;Healthcare and treatment;Incubators;Personnel policies;Strategy execution
相關資料：
, (9-514-051), 6p, by John A. Quelch
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