我的購物車 (0)
我的帳號資料
我的訂單紀錄
我的學校教授
我的學校課程

[ Tips ] 一分鐘使用導覽
搜尋 
請輸入欲查詢之關鍵字
 
　 進階搜尋
依主題瀏覽 
依商品類型瀏覽 
依出版日期瀏覽 
依作者瀏覽(姓) 
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
V
W
Y
Z
銷售排行榜 
 您所選取的商品項目

> Vogue: Defining the Culture of Fashion

商品編號： 9-514-036
出版日期： 2013/09/06
作者姓名：
Elberse, Anita;Ferrer, Joseph;Gough, Elizabeth;Katsarou, Victoria
商品類別： Marketing
商品規格： 26p

再版日期：
地域：
產業： Advertising & public relations;Arts, entertainment & sports;Amusement & theme parks;Apparel accessories;DVD drives;Clothing stores;Business consulting services
個案年度： 2013 -  

 


商品敘述：

In March 2013, Susan Plagemann, vice president and publisher of Vogue - widely regarded as the world''s most influential fashion magazine, and publishing conglomerate Cond Nast''s marquee title - is seeking answers to two questions. First, how she can best approach the intensely competitive advertising market in which some competitors in recent times have had two to three times the page growth that Vogue has had? Second, how should she utilize the growing importance of digital channels that may increase pressure on traditional revenues sources but also fuel new ecommerce partnerships and other opportunities? Can Vogue, as both the fashion industry and the magazine''s readers have become so accustomed to, stay one step ahead?


涵蓋領域：

Resource allocation;Marketing;Advertising media;Disruptive innovation;Strategy


相關資料：

哪些人也有訂購？