[ Tips ] 一分鐘使用導覽
商品編號： 9-514-025 出版日期： 2013/08/16 作者姓名： Gupta, Sunil;Rodriguez, Margaret L. 商品類別： Marketing 商品規格： 7p 再版日期： 2023/02/06 地域： 產業： E-commerce industry 個案年度： 2014 -
商品敘述：
The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?
涵蓋領域：
Business analysis;Business expansion;Core competencies;Strategic positioning
相關資料：
, (9-514-056), 14p, by Sunil Gupta;, (9-521-024), 6p, by Sunil Gupta;, (7628), 0p, by Sunil Gupta
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