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商品編號： 9-513-058 出版日期： 2012/11/11 作者姓名： Lal, Rajiv;Lippert, Stefan;Dai, Nancy Hua;Deng, Di 商品類別： Marketing 商品規格： 27p 再版日期： 2013/01/02 地域： 產業： Construction and engineering 個案年度： 2012 - 2012
商品敘述：
April 17, 2012, was a special day for SANY Group and for its founder Liang Wen''gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), SANY Group''s major subsidiary, engaged in the construction equipment business and was number six on International Construction''s 2012 Yellow Table, a ranking of the world''s largest construction equipment manufacturers.
涵蓋領域：
International business;Emerging markets;Globalization;Business expansion;Operations strategy;Business growth
相關資料：
Case Teaching Note, (5-513-080), 4p, by Rajiv Lal
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