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商品編號： 9-513-034 出版日期： 2013/01/02 作者姓名： Alvarez, Jose B.;Shelman, Mary L.;Knoop, Carin-Isabel 商品類別： Marketing 商品規格： 31p 再版日期： 2013/04/10 地域： 產業： Organizational culture;International business;Agricultural cooperatives;Marketing;Global business;Strategy;Family businesses 個案年度： 2012 - 2012
商品敘述：
Francesco Mutti, owner, CEO, and great-grandson of the founder of Mutti S.p.a., ran the 113-year old Parma, Italy-based tomato-processing company. Mutti sales grew from 11 million in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company''s leaders wanted to make sure Mutti maintained its position in Italy and further, to move into a leadership position in several countries around the world. What was next for the family firm and brand leader from northern Italy''s Emilia-Romagna region? How would the singularly focused, consensus-driven firm fare in an increasingly competitive, globalizing retail landscape?
涵蓋領域：
Organizational culture;International business;Agricultural cooperatives;Marketing;Global business;Strategy;Family businesses
相關資料：
Case Teaching Note, (5-513-069), 11p, by Jose B. Alvarez, Carin-Isabel Knoop, Aldo Sesia, Mary L. Shelman
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