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商品編號： 9-512-082 出版日期： 2012/05/04 作者姓名： Gupta, Sunil;Norris, Michael 商品類別： Marketing 商品規格： 10p 再版日期： 2015/01/20 地域： United States 產業： Banking and investment industry;Mobile devices and personal computers 個案年度： 2010 -
商品敘述：
In January 2010, Bank of America is discussing their future mobile strategy. Should the company add complexity to their app, design multiple apps for business segments, or expand into other mobile channels?
涵蓋領域：
Banks and banking;Digital marketing;Disruptive innovation;International business;Internet;Technology adoption lifecycle;Technology and analytics
相關資料：
, (9-511-053), 18p, by Sunil Gupta
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