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商品編號： 9-512-052 出版日期： 2012/01/25 作者姓名： Deshpande, Rohit;Misztal, Karol;Beyersdorfer, Daniela 商品類別： Marketing 商品規格： 25p 再版日期： 2020/08/20 地域： Switzerland 產業： Apparel accessories;Retail trade 個案年度： 2011 -
商品敘述：
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential adjustments to Omega''s product, pricing, distribution, and promotion strategies impact the sales of the Swatch Group''s other 18 watch brands?
涵蓋領域：
Branding;Manufacturing processes;Market segmentation;Marketing strategy;Product management;Product positioning
相關資料：
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